You spent months working it out…
Two weeks delivering it…
How can you be sure they’ll remember it next day?
Why is Communicating Strategy is such a Chellenge?
Today’s successful communicators are using:
A shared mental model
– a single ‘big picture’ visual, accessible to everyone, that shows the strategy as a whole and how its key components fit together.
– with a beginning, a middle and an end or resolution, using simple, straight forward language to create links, assign meaning and focus attention on the right topics.
A Delivery Method
– that builds confidence, consistently reinforces the story and naturally engages people in the conversations that matter.
Strategy often fails to paint a clear enough picture for people to really get it. A lack of context and insufficient references for strategic language and concepts can make it difficult for people to develop a mental image and a personal meaning.
That means poor traction for your message.
If you’re looking to really engage people in your strategy you’ll need more than a slide presentation or a roadshow.
Strategy Illustrated Pty Ltd
PO Box 1197 Bowral NSW 2576
0411 196 076