What connects your people to your strategy?

Change how strategy is communicated.

What connects your people to your strategy?

Make your people part of your story.

What connects your people to your strategy?

Build trust in your strategy and leadership.

Identify your strategic journey

The view framework we produce for your strategic journey depends on where your organisation is in terms of strategy implementation and the environment in which you operate.

For example, your organisation may be in a transformative phase, which lends itself to a visual framework focused on a turning point and transition.


A powerful way to begin communicating a new strategic journey

  • Allows acknowledgement and validation of past practices before advocating a new approach
  • Focused squarely on the turning point and transition between past, present and future


The performance journey can be very effective If your strategy is already in play

  • Focused on driving high performance through current practices
  • Identifies opportunities to improve the connections between established mindsets and future goals


A point of view often used by organisations with a highly engaged workforce

  • Suits fast moving industries and market leaders with aggressive expansion plans
  • Promotes an intentional boundary-shifting and disruptive approach

“I would like to congratulate you and your team on the way you organised the process we worked through together to create the illustration… I couldn’t have conceived that we would have built something as outstanding as we did… Without the assistance of your team we wouldn’t have been in the ball park.”

GM Corporate Affairs, insurance industry

Strategy Illustrated

For twenty years we have worked with the senior leadership teams of Australia’s most respected organisations, turning complex strategies into simple and effective strategic engagement programs.

We are an uncommon blend of experienced business people and creative specialists combining business strategy, organisational change and strategic communication with a unique visual perspective.

We work collaboratively and intuitively with our clients in a proven process that changes the way strategy is communicated.




Make your strategy visible

 How to set up a platform for ongoing strategic engagement

Create a unique visual framework that reflects specific strategic scenarios

  • This elevates the viewer’s perspective, providing context and enabling a more fundamental connection.
  • It creates a shared mental model – the big picture – accessible to everyone, showing the strategy as a whole and how its key components fit together.

Use proven story formulas that link strategic ideas together into a single narrative 

  • Stories – with a beginning, middle and end or resolution – use straightforward language to create links, assign meaning and focus attention.
  • This makes the strategy’s content more memorable and more easily integrated into your everyday language.

Combine the visual and narrative components into one powerful communication tool

  • The combination of visual and story improves comprehension across all levels of the organisation.
  • This leads to a greater contribution from a broader range of employees and sets up a platform for ongoing strategic engagement.


Why is dialogue so important?

People can have preconceptions of what your strategy is or what it should be.

And these views may not align with the leadership team’s intended direction for the organization.

Dialogue can facilitate a stream of meaning that flows through everyone involved, out of which can emerge a new understanding of the strategy and an intrinsically personal meaning that illuminates each individual’s role in executing that strategy.

Strategy Illustrated inspires dialogue by giving leaders and managers the ability to clearly articulate the strategy both visually and verbally

How is a strategy communication program developed?

Your organisation’s leadership team are engaged to conceive your unique visual illustration.

We facilitate the process and produce the deliverables.

Creative sessions are held over several weeks to ensure a robust and authentic visual model is realised.

“It was when we started to use the illustration that we began to realise its real power.”

Senior executive, airline industry

Immersing your leaders in this creative process and the dialogue it entails helps to ensure the end result continues the valuable conversation throughout the program.


Department of Defence

I am writing to formally thank you for your accommodating and professional approach to your work on this project with Defence.  At our meeting your willingness to work with us and understand our needs really stood out.

You continue to provide us with work of a high standard, demonstrate and understanding of renewal issues and demonstrate the ability to work with senior Defence teams

The strength of this working relationship with you gives us confidence in your product and processes and we are looking forward to our continued work together over the coming months.

Senior Official Department of Defence

Senior official

Corporate Affairs Insurance Industry

“I would also like to congratulate you and your team on the way you organised the process we worked through together to create the illustration.

At the outset I knew we needed something. I could not have conceived that we would have built something as outstanding as we did together. Without the assistance of your team we would not have been in the ball park.”

GM Corporate Affairs Insurance Industry

GM Corporate

Airline Industry

“It was when we started to use the illustration that we began to realise it’s real power.”

Senior Executive Airline Industry

Senior Executive

Financial Services Industry

“I have now used this process in two organizations and in both cases, the results have been stunning.

There are many benefits but probably the biggest I have found is the illustration gives everyone the same picture of the company’s future.

It is a wonderful way of communicating”

CEO Financial Services Industry


Trusted by Australia’s leading organisations for 30 years

Helping Australia’s most prominent organisations develop highly-effective strategic engagement programs since 1992.

Rio Tinto

Lion Nathan

St George



Sydney Water

“I have now used this process in two organisations and in both cases the results have been stunning… It’s a wonderful way of communicating.”

CEO, financial services

Reach Us

Strategy Illustrated Pty Ltd

PO Box 1197 Bowral NSW 2576

0411 196 076

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